Viodi View

Viodi View – 07/15/17

Who knew in 1993, that VOD would become an app provided by a 3rd-party. The vision was that network provider would have the relationship with the content owners for the delivery of on-demand content. At that time, it was a struggle to get a handle on the technology, much less engage the content part of the business.

As the decade progressed, start-ups were formed to deal not only with the technology part of the business, but the content side of the business. Interestingly, those start-ups that with a focus on working through network operators failed, while two of the start-ups outside the operator-content owner ecosystem became bigger than the entire cable TV industry.

The Maturation of the Autonomous Vehicle Space

Image from Dr. Bryan Reimer's presentation at AVS17.
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The automated vehicle space feels like the Video on Demand space from a couple of decades ago. The technology wizards are making great progress and its obvious the industry is maturing because there are multiple companies addressing both mainstream challenges, as well as corner cases. Still, like video on demand, technology will probably not be the biggest hurdle to autonomous vehicle adoption, but ease-of-use and trust in the technology will probably represent the biggest challenges.

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5G or DSRC?

The potential for Pedestrian to Vehicle interaction is displayed in this image from the U.S. D.O.T.
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Which radio technology will win the day in the autonomous vehicles of the future; DSRC (Dedicated Short Range Communications) or 5G (or 5GAA (PDF))? As Brian Daugherty, CTO of the Motor and Equipment Manufacturers Association (MEMA) suggests, these different radio technologies are likely to be complementary, fulfilling different needs.

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The eBike Delivery Van

An electric bike that is also a UPS delivery vehcile.
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With 600 lbs of payload, a top speed of 18 miles per hour and 18 to 20 miles range, the Truck Trike could be a game changer when it comes to last-mile, urban delivery. Compared to traditional delivery vans, this e-bike with human assist does not have tailpipe exhaust, is much quieter and especially good in tight quarters. Bill Stites, the visionary behind this human-electric hybrid vehicle, explains that UPS is testing these units for a role in their delivery fleet.

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Explainer Review of a Explainer Video Creator Tool

Community Day animation example.
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The promotion of a recent community event was a great incentive to test an animation tool. GoAnimate is a web-based program for creating “explainer videos”. It comes with hundreds of assets, royalty-free music, allowing one to mix these with narration enabling the non-artist to quickly convey thoughts into moving images. It might be considered a cross between presentation software like Keynote or PowerPoint and a traditional, timeline-based video editing program.

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Some Tweets and Short Thoughts:

The Korner -You See Driverless Mobility in the Near-Future 

UISEE driverless vehicle is discussed at CES2017.
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Beyond safety and improved accessibility, driverless technologies promise a blank canvas for vehicle designers to redefine the mobility experience. UISEE Technologies, a Beijing-based company formed in 2016, is approaching mobility from a fresh perspective that is often difficult for incumbents. Effectively, their goal is what Lauren Isaac and Robin Chase have described as the “heaven” scenario that could be realized using autonomous technology. Or, as Alain Kornhauser has put it, “Share the road, share a ride.” That is, their goal is to provide mobility as a service, as opposed to selling vehicles.

What may be the most interesting part of the UISEE story is that they were able to develop a pilot-ready vehicle in less than a year. Like technology industries of the past (e.g. VOD, broadband), there will be many new players like UISEE pushing the industry forward. As with other technology-driven shifts, only a few of the start-ups will emerge on the other side of chasm, as the mobility industry moves from human to machine-driven and the underlying value-add is more oriented to software and experience-side versus hardware.

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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