Viodi View

Viodi View – 10/29/21

“Often we try to solve problems from a desk in an office when the real analysis requires a physical presence,” writes Selika Joaiah Talbott in a recent Tweet. Although Talbot was referring to the current transportation bottlenecks associated with the supply chain, her wisdom extends to broadband networks as well. That is, some of the best insight on how to connect the unconnected comes from the people who are in the field, actively bridging the broadband divide. In this issue of the Viodi View, we highlight recent interviews with several of these broadband leaders and the creative ways they are ensuring their communities are not left behind.

Rural America Needs Fiber On-ramps and Fiber Off-ramps

“Think about on and off-ramps” is Joseph Franell’s advice to those building fiber networks that traverse rural areas. Franell, president of Blue Mountain Networks, a provider of high-speed Internet to residential and business to 29 communities in Oregon and Washington is well-versed in overcoming the challenges of rural broadband presented by low-density, rugged geographic, and extreme weather conditions. Obtaining a reasonably priced middle-mile connection to the Internet is another hurdle to providing affordable rural broadband.

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A Culture of Passion and Humility as the Foundation for Broadband

“Culture is one of the key investments you can make in a company,” says Rick Petersen. Speaking at Fiber Connect 2021, Petersen, president/CEO of Peak Internet, emphasizes that investments in technology, such as Fiber to the Home networks, will be worthless without the right kind of culture. Petersen points out that the culture of treating customers with respect starts internally by treating employees and fellow staff with respect.

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MOTOR Sums Up Their Culture

“Our culture makes a difference,” is emblazoned on the Peak Internet Culture Coin. Speaking at the Fiber Broadband Association’s Fiber Connect 2021, Peak Internet’s president/CEO Rick Petersen explains that this coin is a constant reminder for Peak Internet staff and others about the tenets of their culture, which are encapsulated in the acronym, MOTOR.

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Our Purpose – To Connect Communities

“That’s our purpose; to connect communities,” says Brad Moline president and CEO of Nebraska-based Broadband Service Provider, Allo Communications. Speaking at Calix’s ConneXions 2021, Moline explains how Allo’s fiber-to-the-home (FTTH) network is foundational for creating gigabit societies in the communities they serve.

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Some Tweets and Short Thoughts

The Korner – Jumping at New Opportunities Thanks to a Fiber & WiFi Backbone

“What we did is a JumpStart Challenge. We gave people six weeks to figure out a new business and then we did a sponsorship and a little competition,” explains Allo Communications‘ Brad Moline. Moline is describing the contest that solicited community input for how to utilize their gigabit fiber and WiFi network to find creative solutions to everyday problems.

The JumpStart Challenge is a great example of how to find new ways to drive demand for a fiber network, spurring local economic development.

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Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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