Autonomous Vehicles, New Mobility & the Built Environment CES2023 Electric Vehicles

ViodiTV’s View of Autonomous Shuttles at #CES2023

With recent layoffs, questionable return on investment, and public pushback in some places, it seems like the dream of robot-driven vehicles will remain a dream.1 That may not be the case, however, as some credible and long-established entities displayed electric, autonomous, shared shuttles at CES2023.2

These shuttles share a mission to serve as a complement to public transit in either an on-demand or route-based approach. As such, customer experience, ongoing operations, and the ability to serve various business cases were a common thread of these offerings. Designing for inclusion, maintenance, safety, and cleanliness are some of the high-level attributes shared by these different providers.

The routes these shuttles navigate will be limited to an Operational Design Domain. That is, they won’t go everywhere at any time. The shuttles are really part of a bigger solution that includes customer ordering and pick-up/drop-off locations.

The autonomous technology that drives these vehicles was secondary and somewhat under the hood. This lack of hype for the technology and focus on operations probably bodes well for where these are in the product release cycle. Expect these shuttles to begin appearing on the road in commercial operation around 2025.

Notes: #

1 Navya’s announcement that it is in receivership is the latest industry disappointment. Navya was one of the early creators of an electric, shared autonomous shuttle. Viodi caught up with Navya at CES2018 in this interview.

2 Links to the interviews with the five companies referenced in the above video are at (in order of appearance in the above video)

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

Linked In Profile

3 replies on “ViodiTV’s View of Autonomous Shuttles at #CES2023”

Another good report Ken! Do you think with the bad press on the few accidents that have been greatly reported on we will ever loose our fear of loss of control when it comes to driving?

Thanks for the kind comments, Ed. That’s a great question regarding the fear of giving up control. I suspect the response to that will vary based on the individual. A young person who is used to being chauffeured will probably view one of the above shuttles as just another parent driver and not pay much attention to the road. It might be different for a person with 50 years of driving experience, however.

From second-hand accounts of videos of people driving in driverless Cruise and Waymo vehicles in San Francisco, it seems like the novelty wears off relatively quickly and people quickly become immersed in whatever distractions they have. I suspect the vehicle may have something to do with it as well. The vehicles shown above are more like the autonomous pods one would see at an airport, so there is no expectation of control.

But, when self-driving is applied to a car with controls, I could see the scenario of the struggle for control (I face this with my Subaru where it is always trying to keep me in my lane). Probably the biggest concern is those who give up control too easily and don’t monitor those types of Level 2 or Level 3 systems and aren’t ready when the driving system wants to give back control. Dr. Kornhauser, Fred Fishkin, and Kelly Funkhauser of Consumer Reports explore this challenge on the latest SmartDrivingCars podcast.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.