The Viodi View
Most people would think that self-driving and race car are terms that do not go together, according to Michael Robinson, Creative Director and CEO of ED Design. Robinson points out that in the early days, the race track was a petri dish of sorts for testing and stretching innovation in the automobile field. In the above […]
“I am really excited about creating the emotional machine,” said Michael Robinson, Creative Director and CEO of ED Design, in the above interview filmed at International CES 2015. Robinson was referring to his long-term goal that is even bigger than automating the driving experience; a concept he already proved 15 years ago with his design work for Lancia […]
Transforming stupid cars into smart cars is the endgame of the Mobile Autonomous Automobile Laboratory (MAAL) project. In his presentation, renowned car designer, Michael Robinson outlines plans for creating a platform that will enable vehicle designers to move from designing objects to designing experiences. The first 30 minutes of his presentation discuss the challenges that […]
Michael Robinson’s Vision of How the Cloud and Autonomous Vehicles Will Change Everything The cloud is blurring the lines between things that were once disparate. This was the high-level message provided by renowned automobile designer, Michael Robinson, as he gave his vision of the future at the Belron 2014 conference. With 24,000 employees, Belron is the world’s […]