Through its back-end software, Israeli-based Enroute enables local retailers to deliver a shopping experience within a mobility service (e.g. rideshare, bus, train, or other public transit). In practice, this means that the retailer could subsidize or even pay for the ride.
In the above interview, Enroute co-founder/CEO Aviv Frenkel provides an overview of the offering. Major public transit agencies around the world, including in England, Germany, Singapore, and Spain. At CES2022, Enroute announced its expansion into the United States.
In an email exchange, Frenkel explained that they prevent potential abuse of their platform (e.g. gaming it to get free rides) by offering pending credits only after a purchase is complete.
Beyond the platform, Enroute also brings retailers to the platform, as needed. The public transit agency or ridesharing platform also can bring retailers into the fold.
Enroute’s vision of using commerce is similar to that espoused by Princeton’s Dr. Alain Kornhauser to create community-based autonomous mobility.
To see Enroute’s overview video, which is excerpted in the above interview, please click here.