A Bike Points the Way to a New Way of Manufacturing #CES2022

[Author’s Note, 11/29/22: The comments made by readers at the bottom of this post regarding their unfulfilled orders have been forwarded to AREVO. AREVO has yet to respond.]

As the world’s first 3D-printed unibody carbon fiber composite bike, the Superstrata is an important pointer of the commercialization of the concept of mass customization. As Sonny Vu, the founder of AREVO points out in the above interview, the Superstrata is fully customizable in over 500,000 total combinations.

The most important customization is the 3D-printed frame. It is printed to match a customer’s specific needs around things like height, weight, and inseam. Their 3D printing technique uses thermoplastic carbon fiber composites. This material combined with a continuous unibody frame means up to 61 times the strength-to-weight ratio of steel according to their crowd-sourced website (they quickly sold out their first batch of these bicycles).

The bottom line is that this bicycle is much lighter than a traditional steel frame, doesn’t suffer from rust, and is recyclable. Unlike other carbon printed frames, their continuous printing technique eliminates gluing or bolting different pieces together, reducing failure points.

3D Printing – Faster Development, Less Waste, & Distributed Manufacturing #

The Superstrata is a demonstration of what AREVO’s technology can do. AREVO’s products go beyond the printer and embrace the entire process from design to manufacture. Their software allows the creation of a “digital twin” of a part, such that a part can be virtually printed and tested before printing a real part.

One of the advantages of this is the elimination of traditional tooling/mold costs. Additionally, there is a time-to-market as beta units can be created and tested much faster in a virtual world compared to traditional design and development processes.

These reduced development times and costs make the creation of one-off parts practical (e.g. a bike frame printed to fit a given user). The 3D printer can be used to print multiple items by simply feeding it different files, as compared to traditional parts where different and expensive tooling would be required for each part.

AREVO’s 3D printing also points to the idea that manufacturing can be closer to the customer in that the basic raw material is carbon fiber reinforced thermoplastics. Printing allows designs that reduce the number of discrete components necessary to create a product (e.g. the unibody frame).

This distributed manufacturing approach means that components are printed locally, instead of shipping from centralized factories. This could make for more efficient supply chains (e.g. not having to hold inventory, printing on-demand instead of waiting for trucks to bring special parts).

Interview Highlights: #

  • 00:17 – CES2022 was a great stage to see the Superstrata up close and Sonny Vu provides an overview of how they came up with this innovative bike.
  • 02:12 – Vu talks about the advantages of additive manufacturing.
  • 03:02 – AREVO’s core business is making complex, large composition parts quickly and at scale.
  • 04:30 – Some of the other components AREVO produces are for the aerospace industry, drones, and electric scooters. They even have a chair in their product portolio. Printing allows designs that wouldn’t be possible with traditional tooling.
  • 05:55 – Another advantage of additive manufacturing is that there is much less waste than traditional matching approaches.
  • 06:31 – The discussion ends on the topic of distributed manufacturing.

Author Ken Pyle, Managing Editor


Posted

in

,

by

Comments

10 responses to “A Bike Points the Way to a New Way of Manufacturing #CES2022”

  1. […] The Korner – A Bike Points the Way to a New Way of Manufacturing […]

  2. wv Avatar
    wv

    ken, this is all well and good, but you should also point out that the bike is not actually shipping yet. i was one of the first 500 people to order a bike in 2020 and haven’t received it yet. it’s almost 1.5 years late and i don’t even have an estimated ship date. i’d advise anyone thinking about ordering this bike to wait until their backlog is eliminated and to confirm with someone outside the company that the bike actually exists.

    1. Ken Pyle, Managing Editor Avatar

      Hello Wv,

      I will send this link to the folks at Arevo. I was under the impression that the units were shipping. Given supply-chain issues, it may be that they are still trying to fulfill their original backlog.

      Thanks,

  3. wv Avatar
    wv

    ken, thanks for the quick reply. i’ve tried to give them the benefit of the doubt, but after such a long delay and virtually no communication about my bike i’m losing hope. if they claim to have shipped less than 500 bikes, then mine is probably delayed due to supply-chain issues. On the other hand, if they claim more than 500 bikes shipped, then i’m afraid the whole thing is a scam.

  4. Ken Pyle, Managing Editor Avatar

    Note: this is posted on behalf of a reader named JR who, like VW, has also not received his bike.

    “I didn’t see an update to the April 2022 exchange with WV about him not receiving his bike. I am in the same “boat”, with a low order number, having received promises that I would have it by June 2022, but nothing received, and out just over $2k.

    Superstrata links to your article, adding credibility to their company. Since you previously interviewed the founder, perhaps you can bring this to his attention and caution your readers about this business model.”

  5. Ted Weitz Avatar
    Ted Weitz

    Unfortunately, this company is fraudulent and engaged in racketeering.

    After more then 2 years delay, and being informed that the components were degraded, I was asked to pay some $800 for the shipping and $400 for the import Tax on the $1400 bike. I was given 10 days to do so or my bikes will be forfeited.

    I was also informed in spite of having a receipt for the bike that the company have no commitment to provide me with a bike and my money was a pure donation.

    The Indigo campaign generated some 7 millions dollar for which the company says it have no commitment for.

    This company practices are obviously deceptive and fraudulent .

  6. Gener Tejero Avatar
    Gener Tejero

    Hello Ken,

    I’m attaching the email from Superstrata that confirms Ted’s issue. Since it’s been over 2 years of waiting, I have decided to pay for the lower cost of shipping. After my initial order, I was informed of the shipping charge. Now, the shipping charge increased and that I’ll have to pay the taxes as well.

    “Now that your bike is complete, it’s time to make shipping arrangements. As you have likely read in the news, international shipping rates have increased 400% over the last two years. We recognize that this is a steep increase, and understand the frustration that the unanticipated increase may bring.

    Option 1: Ship your bike by sea for delivery 65 days after shipment, which leaves a balance of $350 to be collected by Superstrata.

    Option 2: Ship your bike via Air Express for delivery 10 – 15 days shipment, which requires a balance of $850 to be collected by Superstrata.

    Please note that these shipping options are available until Jan 21st. If we haven’t heard from you until then, please be aware that this rate might change to adjust to the global shipping situation.

    As you may recall, your original Indiegogo contribution was exclusive of taxes and duties. For either shipping arrangement, you are required to pay US import tax to take possession of your bike, which is estimated to be $429.0”

    1. Ken Pyle, Managing Editor Avatar

      Thank you for posting this comment. One of the benefits of 3D printing is the ability to print locally (or relatively locally). If these has been printed in Milpitas and assembled there, these shipping charges wouldn’t have been necessary. Even so, it seems like a lot for shipping.

  7. Mathias Laubli Avatar
    Mathias Laubli

    I would like to voice my concerns regarding the bike makers Superstrata, they have been terrible and that is a polite way to put it. One out of two bikes paid for have been received. The one received has a faulty electric engine message. They are not answering my emails, neither regarding the faulty product, nor the bike that they owe me, nor the money they owe me. DO NOT BUY SUPERSTRATA

    1. Ken Pyle, Managing Editor Avatar

      Thanks for the feedback, Mathias. That is so disappointing.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.